5 Steps to Social Media Success

Even though social media is an incredible way for entrepreneurs to market themselves on a limited budget, most people do not implement these powerful systems effectively. They weave between feeling completely overwhelmed and feeling that the sites are absolutely pointless.

Social media is my personal favorite way of creating awareness of my brand. However, there are some fundamental principles to keep in view that will make your promotion more powerful.

Listed below are five vital guidelines that will boost your overall social media experience:


1. Make a "Landing Page"

No, this isn't directly related to social media sites. However, linking from a social media site to a good landing page is a surefire way to create a strong impression for your visitor. A well-planned landing page is a concise description that offers your guests a quick peek at you and your online company. In addition, successful landing pages provide guests a useful free product in return for their name and e-mail address. Having a landing page is crucial to success because they allow leads to connect with you on a more personal level and easily highlight the benefits of doing business with you.

2. Complete your profiles on networking sites

If you want your campaigns to work, make sure that your online profiles are finished. If leads land on your profile and it doesn’t have a picture and contains little to no information, they aren’t likely to feel any connection with you. Provide as much information about yourself as possible. Remember, people want to get to know you, so provide them with what they’re looking for.

3. Participate; don't push

When advertising on social media systems, remember the 80/20 guideline. You should spend 80% of your energy sharing, answering questions and interacting with others; only 20% of your energy should be spend promoting yourself. If you adhere to this guideline, you will be viewed as a positively engaged in your community, rather than a pushy self-promotor.

4. Be consistent

Developing a strong social media presence is all about consistency. It’s essential that prospects see you regularly. Regular interaction is the key to gaining trust and, eventually, business. Interact on social media accounts each and every day.

5. Make a routine

If you do not have a routine, you soon will be pulled into the “social media black hole.” Instead, decide how long you have each day to devote to social media and then adhere to it. If you only have 10 minutes each day, then only implement one to two social media accounts and work towards producing a strong position on them. I like to time myself to keep on course; when it the timer goes off, I switch to the next site.
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Social media promotion is highly effective as long as you recognize how to tap into its power. If you apply these five guidelines into your initiatives, you should readily produce impressive results for your brand.